By Andrew Erkins | 21 February 2026
Rebecca Const never planned to be a florist. Her sister asked her to do the flowers for her wedding. She'd never done it before. That was 2010, working out of her parents' laundry room in Perth
She did about 20 weddings before she had the confidence to charge strangers. Posted ads on Gumtree. Built a Facebook page. Slowly, the work got bigger and the clients got bigger with it
Fifteen years later, Fox & Rabbit operates from two locations - a flagship retail store inside the historic State Buildings on St Georges Terrace, and a purpose-built production studio in Northbridge where the team works surrounded by buckets and off-cuts and half-built installations. The client list includes Dior, Chanel, Louis Vuitton, Cartier, Van Cleef & Arpels, The Ritz-Carlton, COMO The Treasury, Crown Towers. They've created for Margot Robbie, Elton John, Nicole Kidman, Celine Dion. Fortune 500 companies. Mining giants. Heads of state. They've tied flowers to ceilings, balustrades, archways, and runway models. 56,000 people follow them on Instagram
Rebecca runs an all-female team of award-winning florists with more than 60 years of experience between them. She can dress a five-star hotel lobby or build a suspended floral installation for a Dior launch. Digit has handled the bookkeeping and payroll since April 2017
Four days
In early 2020, Fox & Rabbit had $1.3 million in scheduled work on the books. Weddings, corporate events, hotel lobbies filled with tourists - all reliant on gatherings of 100-plus people. When COVID hit, that work disappeared in four days. Every event cancelled. Every hotel contract pulled. Rebecca laid off her entire team of twelve
"I thought I had lost everything I had worked for over the last 10 years in a matter of days," she says. "I was making critical decisions around staff, cutting expenses as much as physically possible. These conversations are hard work, emotionally draining, and often humiliating. It felt completely out of control"
She voluntarily refunded every wedding deposit from 2020. Didn't take a personal pay cheque for nine months. Everything the business made went back into keeping it alive. During those early weeks she gathered dying stock from the studio and built an arrangement she called the Tree of Life outside on the street, so city workers walking past could take flowers home to their families. The business was falling apart and she was still giving things away
"Digit were with me every step of the way," she says. "They checked in on me with sincerity and understanding. They put together a cashflow forecast to get me through the next few months. I was stressed and kept losing my train of thought, but they were patient and warm. I think the meeting ran over by about 20 minutes because I simply didn't have the mental capacity to remain sharp"
"Their forecast helped me get through COVID and keep my doors open"
What the numbers gave her
"It gave me confidence to lean into the numbers, and understand that it's not all on my shoulders to simply just 'figure it out'," she says. "There was overwhelming relief that I now had accurate data to make my decisions with, and practically to know when to push my team or stay back and work harder, versus knowing when it was safe to go home and be with my family. I finally had a plan that made sense rather than just grasping at straws"
"Having a clear, tangible picture of my cashflow position helped me to see that I wasn't totally screwed as I had thought. And feeling completely supported by Digit - the people who know my books better than I do - was an enormous relief"
A creative and the numbers
Rebecca doesn't pretend to love the financial side of running a business
"I'm a creative, meaning that going over numbers and doing data analysis have never been a strong point or a priority for me," she says. "I've always found bookwork to be endlessly boring, and I have had to painfully discipline myself to think differently about this - forcing myself to look at the numbers and see what is really going on"
"The truth is, you don't have to love the spreadsheets, you don't even have to understand all of it. But you really do have to look at it to make sure you're not bleeding money, not taking uninformed financial risks, and not giving away stuff to 'high profile clients' for free because they never pay for 120-plus days"
Fox & Rabbit works with some of the biggest brands in the world. The temptation to absorb late payments from prestigious clients is real, especially when the relationship feels too valuable to rock
The team who loves the stuff she doesn't
"The best thing you can do is align with a company who lives for the data. In my experience that has hands down been Digit. The team who loves the shit out of the stuff I'm not good at. A team who has all the energy and time for the things I think are boring, and has the passion to break it down for me - slowly and repeatedly - until I actually begin to understand it"
"I have a long way to go but I am happy to be a walking billboard for the team that has changed the game for my business more than once and is always there for me in the ups and downs and 'is this the end's?' of my entrepreneurial journey"
